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Announcements

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Check out the ASA online store just in time for Christmas

Mix and match logos on any available items. So many fun things to choose from. Order by November 18th to make sure your items arrive in time for the holidays! Link in bio or click below!

Unpaid ASF Reversed; Must be Active to Vote in Upcoming Trustee Election

Annual Service Fees (ASF) must be paid by November 10 to vote in the upcoming ASA Board of Trustees election. In addition to paying the ASF by November 10, members must meet ASA's active membership requirements, including having a qualifying registration or transfer within the past two years. Members who do not meet both requirements will not be eligible to receive a final election ballot, even if they received a nomination ballot.

To check your membership status, log in to Herdbook.org, and find "ASF" on the main account page. Please call the ASA office at 406-587-4531, or email members@simmgene.com.

American Simmental Association Introduces Two New Producer of the Year Awards

The American Simmental Association (ASA) is excited to introduce two new annual awards recognizing producers who exemplify the practical application of performance-driven cattle production: the ASA Seedstock Producer of the Year and the ASA Commercial Producer of the Year.

These awards are designed to recognize Simmental breeders and commercial cattle producers who use objective information, genetic selection and sound management decisions to create value within their own operations and throughout the beef industry.

The new awards will complement ASA's existing Golden Book and Lifetime Promoter awards, which will continue to recognize individuals for their longstanding commitment to the betterment of the Simmental breed and the greater beef industry.

SAVE THE DATE

The ASA Annual Meeting and Board Meeting is officially scheduled for January 13–15 at the Marriot Hotel Gateway Park, Denver, CO.

We are looking forward to collaborative discussions to shape the year ahead. Stay tuned for details and the official agenda coming soon.

Mark your calendars now. We can’t wait to see you there!

Updated $API and $TI Coming the Week of November 9th

The American Simmental Association will officially release updated All-Purpose Index

($API) and Terminal Index ($TI) values during the week of November 9 th . Watch for

additional information on the updates and resources to help you understand and use

these selection tools in your breeding program.

What You Need to Know About the Updated $API and $TI

Please reach out with any questions or feedback to Dr. Elizabeth Dressler at

edressler@simmgene.com, Dr. Jon DeClerck at jdeclerck@simmgene.com, or Dr.

Jackie Atkins at jatkins@simmgene.com.

ASA's Fall Focus 2026 Held in Bozeman, MT- RFDTV

The American Simmental Association’s Fall Focus was recently featured on RFD-TV, showcasing the 2026 event held August 28–29 in Bozeman, Montana.

Highlights included an interactive panel with Dr. Jerry Lipsey exploring pivotal moments in ASA’s history, along with an outstanding lineup of speakers addressing profitability, beef economics and demand, and selection tools to help guide future breeding decisions.

$API and $TI Update:

Update 10/16/2026

by Dr. Elizabeth Dressler, ASA Lead Geneticist

The American Simmental Association (ASA) published a research release of the updated $API and $TI index values and percentile rankings on September 16, 2026. The ASA and IGS Science Team greatly appreciate the engagement and feedback received thus far. Through this process, we’ve identified an improvement we can make to better model progeny profitability. The correlation between updated index values in version 1 and 2 of the research release is high. A revised version of the research release is now available utilizing EPDs current as of October 15, 2026.

2027 Spring Total Herd Enrollment Now Open

Spring calving is just around the corner, which means that the 2027 Spring Total Herd Enrollment (THE) season is open now. Get the best returns for the time and money you’ve invested into your herd by enrolling in THE!

Submit your inventory:

Early (by Dec 15, 2026)

Career Opportunity at the ASA

ASA DNA Services Specialist:

Full-time, On-site The American Simmental Association (ASA), headquartered in Bozeman, Montana, is seeking a full-time staff member to join its established DNA Services team. This position plays an important role in supporting ASA members, cattle producers, and industry partners through the coordination, facilitation, and reporting of DNA and genomic testing. Ideal for individuals with a strong interest in the cattle industry, this role combines cross-departmental collaboration with detailed, accurate record management.

Hydrops Information Center

The Hydrops Information Center is your source for the latest information and resources regarding the reported hydrops pregnancies in a line of Simmental cows. 

We are Heading to the 2026 North American International Livestock Exposition in Louisville, KY

The American Simmental Association is excited to be part of the 2026 North American International Livestock Exposition!

Best of luck to all the contestants! We hope you have a successful and memorable experience in the show ring.

Be sure to check out the Event Schedule for upcoming activities and show times. We look forward to seeing you there!


Get PTP Show Results Here.

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New Episode of Profit Through Science!

Understanding Selection Indexes with Troy Rowan

In this episode of Profit Through Science,

Dr. Ben Crites and Dr. Jon DeClerck sit down with Dr. Troy Rowan of the University of Tennessee to break down the basics of selection indexes and how cattle producers can use them to make more informed breeding decisions.

What is a selection index actually designed to predict? How do you choose the right index for your operation? And what do the numbers mean when comparing potential breeding animals?

Listen to the latest episode of Profit Through Science now.

ASA NEWS DESK

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Simbrah Spotlight! 

The October issue of the Register highlights what makes the Simbrah breed an important part of the ASA registry and the larger beef industry. From a feature on the Estes family and their focus on end-product improvement, to some history on Simbrah, this issue is one you don't want to miss.

 

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